About Luke.
Straightforward & honest.
From the start.
20+ years in financial services. Now focused entirely on straightforward, honest estate planning.
Luke Richecoeur AKA That Will Guy
I've spent over 20 years in financial services, working in roles that gave me a clear view of how the industry actually works. And what I saw troubled me.
Clients were being pushed toward expensive services they didn't need. Targets were prioritized over transparency. People left conversations confused about what they'd actually bought.
A few years ago, I realized I had to do something about it. I left a national estate planning firm and started That Will Guy. No targets. No pressure. Just honest advice about what you actually need.
That's what I do now. I handle your case personally. I explain things clearly. I give you one fixed price upfront. And I'll never try to upsell you into something you don't need.
If that sounds like the kind of service you'd want, let's talk.
What I believe in
Transparency
You should know exactly what you're paying and why. No hidden fees. No surprises. No fine print that traps you.
Clarity
Estate planning shouldn't be confusing. I'll explain everything in plain English, keeping it easy to understand.
Trust
You're making important decisions about your future and your family. I take that seriously and treat your circumstances with genuine respect.
Speed
You shouldn't have to wait months for documents. Most work is done within two working days. No unnecessary delays.
Honesty
If I think something isn't right for your situation, I'll tell you. My job is to help you, not to maximize my fee.
Professionalism
ICO registered. Professional indemnity insured. Fully compliant. Your peace of mind comes first.
Let's sort your estate planning
No pressure. No obligation. Just a straightforward conversation about what you need.
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